No matter what you're putting out into the world, the ultimate measure of success is in guests' heads. Learning to interpret their feelings and behaviors will revitalize your business and lock onto that elusive feeling of connection.
ZOOS + AQUARIUMS
MUSEUMS + EDUCATION
Your first instinct is to attract guests with a stunning design. We can help you get there:
CONCEPT + CREATIVE
But, looks can be deceiving. How do you know that your experience will touch hearts? Open minds? Endure?
The force making waves in today's business world is user experience design. The secret to its value? Listening to your target audience more effectively than ever before. We discover what drives people, then hand you the keys and a map.
Here are a few of our handcrafted UX methods for TE:
Improve engagement by aligning an experience with guests' motivations.
- A company needed MAGIC to simplify a complicated attraction that threatened to upset and alienate its prospective guests.
LET'S MAKE A DEAL
Estimate the strength of attraction between guests and a product or concept.
- A company needed to play Let's Make a Deal with children to learn whether they would prefer to design their own takeaway toys.
Envision futuristic concepts by speedily iterating on existing ones.
- In a Mad Dash to the Future, DIRECTV reimagined how customers interact with online content and services.
To strengthen your connection with guests in exactly the areas you need most, we can mix and match our exclusive methods listed above with these tweaked UX classics:
Prioritize options by asking testers where they'd put their money.
- A company needed to conduct a $100 test to choose between competing takeaways in a prospective attraction.
Learn which experience guests prefer by watching them react to prototypes.
- A company needed an A/B test to learn whether an interactive would better engage guests with a template or a blank canvas.
Ask guests to arrange an experience in the most satisfying sequence.
- A company facilitated a card-sorting exercise to distinguish between how children and adults would walk through an attraction.
CHILD PLAY SESSION
Optimize a playful concept by watching children play in a similar context.
- We ran a child play session to learn how to mimic play patterns in digital arts and crafts.
Explain guests' behaviors and needs by watching and interviewing them.
- A zoo needed a contextual inquiry to understand how to improve guest visits and interactives.
Simulate an experience to prevent bottlenecks and detect delight-triggers.
- We used an experience prototype to test sensory augmentation and deprivation in a zoo interactive.
Learn how guests feel about a continuing or previous experience.
- A company needed to conduct a diary study to learn to create souvenirs that guests would cherish for a long time.
Find hidden opportunities by soliciting advice from specialists.
- A company needed to know if their interactive was usable by a lesser-known demographic, so we sought an expert review.
Learn how users feel and act in a given context by discussing it with them.
- GE wanted to design radiology software to accommodate communication and interruption, so we interviewed radiologists.
Learn how stakeholders feel about a project by discussing it with them.
- We interviewed DIRECTV's web developers about their hopes and concerns for online registration.
Evaluate similar work via papers, videos, and other resources.
- We conducted a literature review to learn from zoo interactives similar to our proposed one.
Discover behaviors, delighters and bottlenecks in a relevant experience.
- We visited Build-A-Bear as undercover participant-observers to see its culture firsthand.
Make sure guests and teammates see your experience as you do.
- Testers selected reaction cards to express whether each character's visual design conveyed the intended attitude.
Provoke impassioned feedback to find the most impactful design direction.
- We speed-dated a range of extreme backyard concepts with consumers to meaningfully improve their experience.
Learn what works by asking guests to narrate as they engage.
- We conducted a Think Aloud with testers to find usability issues and ways we could improve a proposed interactive.
We're always tinkering. Keep an eye out for new additions, pop over to our blog, or contact us.